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The Broward Arts Journalism Alliance (BAJA) Program - Innovative New Seminar Directed Towards the South Florida Region
  
- Seminar One: The Challenge of Arts Coverage in the Digital Age -
  

DATE: September 24, 2014
MEDIA CONTACT: Jody Horne-Leshinsky,
Broward County Cultural Division
PHONE: 954-357-7463
EMAIL: jleshinsky@broward.org

BROWARD COUNTY, FL - Broward Cultural Division announces the first workshop in its innovative Broward Arts Journalism Alliance Program (BAJA). The Challenges of Arts Coverage in the Digital Age will kick off the series on Saturday, October 18th at ArtServe, starting at 9:00AM and opening the program with a full day of arts media and journalism discussions, with experts and colleagues in the field.   

With funding from the National Endowment for the Arts, the series is designed to explore innovative methods in local arts coverage for both the citizen writer to the media professional. The aim is to achieve a greater volume of new content, with richer more informed dialogue about the arts community.

The Cultural Division will collaborate with the Goldring Arts Journalism Program, the Janklow Arts Leadership Program and the S.I. Newhouse School of Public Communications at Syracuse University to design and deliver a repertoire of arts journalism training programs for the areas' content providers, professional broadcasters, media journalists, and other citizen writers who post arts-related story content.

The initiative will include expansion of the Broward Cultural Division's online magazine Cultural Quarterly and the development of new content for its ArtsCalendar.com website. The series will continue on January 31, 2015, and February 21, 2015 at ArtServe. Further topics will include:  Video Innovations in the Newsrooms; Entrepreneurial Thinking and Media Start-Ups; and Disruption & Creativity: The Art of Being a Critic & a Journalist in the Internet Age.

The schedule for Saturday, October 18th includes the following:

9 - 10AM: Disruption & Creativity: The Art of Being a Critic & a Journalist in the Internet Age
Johanna Keller, Founding Director of the Goldring Arts Journalism Program,

10 - 11AM: Connecting Journalism to the Business of Arts
Mark Nerenhausen, Founding Director, Janklow Arts Leadership Program

11AM - NOON:Teaching Arts Journalism and the Job Market, A View from the Academy
Johanna Keller

Noon - 1PM: - Lunch

1 - 2PM: The Ethics of Journalism
Eric Grode, Contributor in theater criticism to The New York Times

2 - 4PM: Panel Discussion: The Challenges of Arts Coverage in the Digital Age 
Regional Panel: Moderator
Eric Grode & Editors and Writers -Jami Nix Rhan, Katerina Wagner and Bill Hirschman
 
4- 5PM:
Closing with Networking

The arts journalism initiative will include a partnership with the Society of Professional Journalists Florida Pro Chapter. Writers and journalists from the entire South Florida region are welcome to attend.

As important an industry as cultural production itself, this arts journalism initiative will focus on these respective editorial and publicity roles that help make visible the contribution that the arts and culture adds to the economy of the County.

The cost per person is $25; RSVP Online ; and for members of Society of Professional Journalists Florida Pro Chapeter and for SPJ journalism students associated with the SPJ affinity group chapter, register online here for a discount.

About the Broward Cultural Division
Broward Cultural Division is a local arts agency, one of thousands across the U.S. providing financial, technical and marketing assistance to artists and arts organizations. Broward County has more than 1.8 million residents, 13.4 million visitors, 10,000 artists, 6,523 arts-related businesses employing 23,497 people, 823 not-for-profit cultural organizations and 31 cities, some of which operate their own arts councils and public art programs. For more information about the Broward Cultural Division, call 954-357-7457.