BROWARD COUNTY, FL – Partnering with The Clark Hulings Fund for Visual Artists (CHF), Broward Cultural Division announces the first Art-Business Conference in Fort Lauderdale, an event that seeks to inspire visual artists to “Conquer the Changing Marketplace.”
This business-development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for Friday and Saturday, February 1 and 2, 2019, the two-day conference is co-sponsored by ArtServe.
The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also in HOW art is marketed, bought, and sold—visual artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.
Topics will include building an action plan, creating a brand story, building their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.
The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director.
“South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.”
The event fee is $395. Broward-resident visual artists are invited to apply through Jan. 18 for tuition support that would make the registration price only $95. Visit here for more information and access to the application to apply for a scholarship. The deadline to apply is January 18.
Tickets are available here. Non-Broward-based artists are invited to attend this national conference and can receive $50 off with the code FLORIDA50 in checkout. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.
About the Broward Cultural Division
Broward Cultural Division is a local arts agency, one of thousands across the U.S. providing financial, technical and marketing assistance to artists and arts organizations. Broward County has nearly 1.9 million residents, 15.4 million visitors, 10,000 artists, 6,291 arts-related businesses employing 23,498 people, 823 not-for-profit cultural organizations and 31 cities, some of which operate their own arts councils and public art programs. Visit our website and follow @BrowardArts on Twitter and Facebook.
DATE: January 15, 2019
MEDIA CONTACT: Meredith Clements
Marketing, Broward Cultural Division
PHONE: 954-357-7463
EMAIL: mclements@broward.org